When was the last time you took a deep dive into your direct-to-consumer (DTC) eCommerce website? If the answer isn’t recent, you’re not alone. But here’s why you need to prioritise it.
Just like a health check, an eCommerce audit ensures your website is running at peak performance, providing a seamless shopping experience, and converting more customers. The online space moves fast. Technology evolves, customer behaviours shift, and competition increases. If your website isn’t keeping up, you could be losing valuable sales without even realising it.
Why an eCommerce Audit is Essential
We don’t just skim the surface when it comes to website audits. We focus on the key areas that directly impact your growth and revenue, using our experience across food, drink, lifestyle, and retail brands to deliver real, measurable improvements.
Here’s what we assess:
1. User Experience (UX) & Navigation
- Is your website easy to navigate?
- Do customers experience friction when shopping?
- Are checkout processes smooth, or are they leading to abandoned baskets?
Why It Matters:
According to Google, a frustrating user experience can reduce conversions by up to 50%. A well-structured website with intuitive navigation and frictionless checkout keeps shoppers engaged and encourages repeat purchases.
Audit Focus: We analyse customer pathways, checkout flows, and potential pain points to ensure your customers move smoothly from browsing to checkout.
2. Conversion Rate Optimisation (CRO)
- Are visitors turning into paying customers?
- Are calls-to-action (CTAs) effective?
- Are product pages optimised for sales?
Why It Matters:
Shopify reports that average conversion rates for eCommerce sit around 2-3%, meaning small changes can have a massive impact. For example, optimising product pages and simplifying checkout can lead to a 35% increase in conversions (Baymard Institute).
Audit Focus: We refine product descriptions, improve CTA placements, and optimise key conversion paths to maximise sales potential.
https://www.shopify.com/uk/blog/ecommerce-ux
3. SEO & Visibility
- Can customers find you through search engines?
- Are product descriptions and metadata optimised?
- Is your content structured to rank for relevant search queries?
Why It Matters:
75% of users never scroll past the first page of Google (Backlinko). If your product pages, category descriptions, and metadata aren’t optimised, you’re missing out on organic traffic that could bring in high-intent buyers.
Audit Focus: We assess search-friendly content, improve metadata, and ensure your products appear for relevant queries in Google, and even social search engines like Pinterest, Facebook, Instagram and TikTok.
4. Automations & Email Marketing Flows
- Do you have effective welcome sequences?
- Are abandoned cart emails optimised?
- Is your email marketing driving sales?
Why It Matters:
DotDigital’s 2024 eCommerce report found that:
Welcome email open rates average 60%, but only half of brands send them properly.
Brands with optimised abandoned cart flows recover 30% of lost sales.
Automated email flows generate 320% more revenue than one-off campaigns.
Audit Focus: We ensure your email automations work harder and smarter. From personalised abandoned cart flows to engaging post-purchase sequences that increase customer lifetime value (CLV).
5. Mobile & Speed Performance
- Is your site mobile-friendly?
- Does it load quickly?
- Are images and checkout processes optimised for all devices?
Why It Matters:
A 1-second delay in load time can reduce conversions by 7% (Google). Given that 79% of smartphone users make purchases on mobile (Statista), speed and mobile UX are critical.
Audit Focus: We optimise images, streamline code, and implement mobile-first strategies to enhance speed, engagement, and revenue.
Why Our Clients Keep Coming Back for Audits
The brands we work with see measurable improvements after an audit. From smoother user journeys to increased conversions and better SEO rankings, an audit is a direct investment in your business growth.
- Higher sales
- Happier customers
- Fewer technical headaches
An eCommerce audit isn’t just about spotting issues. It’s about creating a plan to strengthen your site, refine your strategy, and drive sustainable growth.
Ready to Reach Your eCommerce Performance?
If you’re looking to scale, boost conversions, or ensure your Shopify, Squarespace, WooCommerce, or DTC website is performing at its best, an eCommerce audit is your next step.
Let’s chat! Reach out today to book your website health check.