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about us

Out talented team to your service

Helping Your Business Thrive with Thoughtful Expertise and Real Collaboration

We’re all about your success. By focusing on what truly matters, testing to get real results, and working closely together, we turn insights into powerful, actionable solutions.

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At Wyld Reach, we believe in combining knowledge with warmth, and innovation with approachability. Our shift from client-side roles to creating this consultancy reflects a commitment to delivering real value, not just results. With every project, we bring care, collaboration, and a bit of fun, making sure our clients feel supported and confident at every stage.

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About Rachael Alan

Wyld Reach Founder

Meet Rachael, the heart and soul behind Wyld Reach. With over 15 years of experience in marketing and communications, she’s honed her skills in food marketing, brand management, and customer campaigns that drive both retention and acquisition. From multi-channel strategies to impactful campaigns across print, digital, and even television, Rachael’s expertise is well-rounded and results-driven.

Rachael founded Wyld Reach in early 2021, inspired by her own journey from client-side roles and a passion for helping food and drink businesses succeed. After being made redundant from a role she loved, she saw an opportunity to use her unique skills to support SMEs navigating growth and challenges in a competitive landscape.

Since launching Wyld Reach, Rachael has worked with Direct-to-Consumer (D2C) brands across Scotland, England, Switzerland and the USA, offering tailored, hands-on support that turns visions into reality. Known for her attention to detail, she manages multi-disciplined teams and suppliers to deliver outstanding results, whether on small projects or large-scale campaigns. Rachael’s dedication, care, and collaborative approach empower her clients to thrive.

The team

The faces behind your success

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Shanna Pelling, Snr Social Media Manager

Introducing Shanna, former Creative Director turned global consultant specialising in design, branding, and connecting businesses with their key demographics. Our team of trusted friends and specialists Our extended team of experts and friends, carefully selected to support and ensure the success of your projects. We collaborate seamlessly, guaranteeing tailored solutions that meet your unique needs.

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Our team of trusted friends and specialists

Our extended team of experts and friends, carefully selected to support and ensure the success of your projects. We collaborate seamlessly, guaranteeing tailored solutions that meet your unique needs.

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Lando, Chief Cute WR Office Puppy

Meet Lando, our adorable Cockapoo office dog named after Lando Norris. He's our caring companion, spreading joy and calm with his playful spirit.

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